MSP Revenue Academy - Empellor CRM for MSPs

The MSP Revenue Academy is your gateway to scalable growth and lasting success in the managed service provider industry. This unique program is designed to address the most pressing challenges MSPs face, offering practical guidance through the MSP Revenue Flywheel framework. Across four semesters, you’ll learn strategies to improve pipeline management, accelerate opportunity velocity, expand customer revenue, and optimize service delivery to impact profits.

At the core of the Academy is the MSP Revenue Flywheel, a proven framework that addresses six key segments crucial to business success: growth strategy, filling the pipeline, increasing opportunity velocity and conversion, strategic account management for revenue expansion, connecting service excellence to revenue growth, and strategic revenue planning and forecasting. Through expertly designed webinars, you will explore common obstacles within each segment, discover innovative solutions, and take actionable steps toward measurable improvements.

The academy program runs eleven months, starting in February and ending in December, meeting virtually two to three times per month. Sessions are led by experts with decades of experience creating practical and actionable growth strategy solutions. Each session will be recorded but will only be available to those who register.

Regardless of your barriers to growth or revenue, the MSP Revenue Academy will give you and your team the knowledge and direction to break through and thrive. Enroll your team today to transform your business into a high-performing, scalable MSP.

Academy Learning Sessions

Semester One

1. MSP Revenue Flywheel (2/13, 45 minutes)

Gain a comprehensive overview of the MSP Revenue Flywheel framework and learn how each segment fuels your business growth. This session sets the foundation for identifying challenges and implementing impactful solutions.

2. Defining Your Growth Strategy (2/20, 45 minutes)

Establish a clear, actionable growth roadmap aligned with your business goals, market opportunities, and resource capabilities.

3. Implementing Your Growth Strategy (3/6, 45 minutes)

Learn to operationalize your strategy by embedding it into your daily processes and ensuring alignment across teams.

4. Expanding Recurring Revenue (3/13, 45 minutes)

Discover strategies to grow predictable, recurring revenue streams by aligning your product and service offerings with customer needs and market trends.

5. Accelerating Your Quote-to-Order Velocity (3/27, 45 minutes)

Streamline your quoting process and eliminate bottlenecks. Learn to use automation tools like CPQ to increase efficiency and close deals faster.

Semester Two

1. Accelerating Order-to-Cash Velocity (4/10, 45 minutes)

Optimize your billing and subscription processes to reduce delays, improve cash flow, and enhance customer satisfaction.

2. Does Your Technology Help or Hinder Your Revenue Growth? (4/24, 45 minutes)

Evaluate your tech stack’s alignment with business objectives, identifying gaps that may be hindering your ability to scale and grow.

3. Tracking and Measuring Strategic Goal Outcomes (5/8, 45 minutes)

Master the art of setting KPIs and using dashboards to track progress, enabling data-driven decision-making.

4. Filling the Pipeline – Part 1 (5/22, 45 minutes)

Build a focused go-to-market strategy by identifying the right segments, targets, and messaging to enhance customer satisfaction.

5. Filling the Pipeline – Part 2 (6/5, 45 minutes)

Dive deeper into tactics for creating demand and generating qualified leads to fuel your sales pipeline.

6. Maximize Deal Size by Selling Value (6/19, 45 minutes)

Learn techniques to highlight your services and value, positioning yourself as a trusted advisor to clients.

Semester Three

1. Increasing Opportunity Velocity and Conversion (7/10, 45 minutes)

Improve sales efficiency by implementing qualification criteria, automating processes, and reducing pipeline leakage.

2. Rebuilding Your Quoting Process (7/24, 45 minutes)

Redesign your quoting process for speed and accuracy, ensuring alignment with customer expectations.

3. Aligning Your Selling to Your Customers’ Buying Journey (8/7, 45 minutes)

Create a seamless sales process that matches how customers prefer to buy, improving their experience and boosting conversions.

4. Increasing Revenue From Existing Accounts (8/21, 45 minutes)

Leverage customer data to identify upsell and cross-sell opportunities, driving account expansion.

5. Building Actionable Revenue Plans (9/4, 45 minutes)

Develop strategic account plans that focus on achieving revenue outcomes.

6. Align Compensation Plans to Growth Strategy (9/18, 45 minutes)

Design compensation structures that incentivize behaviors aligned with your business objectives.

Semester Four

1. Everyone Sells – Maximizing Revenue through Delivery (10/2, 45 minutes)

Empower all employees to contribute to revenue growth by fostering a culture of shared responsibility.

2. Deliver on the Promise (10/16, 45 minutes)

Ensure alignment between your sales and delivery teams to fulfill commitments and enhance customer satisfaction.

3. Understanding Your Revenue Lifecycle (10/30, 45 minutes)

Explore the end-to-end revenue lifecycle and identify ways to optimize each phase.

4. Pricing Strategies (11/13, 45 minutes)

Learn how to create dynamic pricing models that enhance margins and adapt to market changes.

5. Demand Forecasting (12/4, 45 minutes)

Accurately predict service demand to optimize resources and capture revenue opportunities.

6. New Revenue through New Offerings (12/18, 45 minutes)

Innovate your product and service portfolio to tap into new revenue streams.

Frequently Asked Questions

Transforming Your CRM Implementation Experience

Why was the MSP Revenue Academy created?

We created the Academy because we’ve seen too many MSPs struggle despite having the right technology in place. Challenges like commoditization of services, inefficient processes, and unclear growth strategies often limit growth. The Academy bridges these gaps by focusing on aligning your revenue lifecycle to drive predictable and sustainable growth.

Who is the MSP Revenue Academy for?

The Academy is tailored for leadership, sales, and marketing teams within Managed Service Providers. Whether you’re a new MSP or an established business looking to scale, the program offers valuable insights and strategies for everyone.

How do I enroll in the program?

Enrollment is simple! Just [insert enrollment instructions or link]. The program is free, and we encourage you to enroll your entire team to maximize its impact on your business.

What will I gain from enrolling?

By enrolling in the MSP Revenue Academy, you’ll learn how to:

Differentiate your business in a competitive, commoditized market
Align your teams and processes with your strategic goals
Overcome common revenue challenges like pipeline leakage and inefficient quoting
Build a scalable revenue engine that supports long-term success

Can I enroll after the program starts?

Yes, definitely! We want you to start on your revenue growth journey whenever you’re ready. If you enroll after the program has started, we’ll provide recordings of the sessions you missed so you can catch up at your convenience. Obviously, we want you to enroll as soon as possible so you have the opportunity to engage with our experts with your questions and gain real-time insights during the live sessions.

Is the MSP Revenue Academy free?

Yes, the MSP Revenue Academy is completely free. It’s open to all MSPs, regardless of whether you’re a client of Empellor CRM or not.

What is the MSP Revenue Flywheel?

The MSP Revenue Flywheel is a framework that addresses six key areas of business: Growth Strategy, Filling the Pipeline, Increasing Opportunity Velocity, Customer Management, Service Delivery, and Revenue Management. These segments represent the most significant challenges MSPs face and offer the greatest opportunities for transformation.

What topics are covered in the webinars?

The webinars are structured across four semesters and cover topics such as:

Building and implementing a growth strategy
Optimizing your sales pipeline
Improving quoting and billing processes
Maximizing revenue from existing customers
Developing pricing strategies and forecasting demand Each webinar is designed to provide actionable solutions tailored to MSPs.

How long is the program?

The program consists of four semesters, running from February through December, with each semester comprising several webinars. The flexible format allows you to learn at your own pace and revisit topics as needed.

Do I need any special tools or software to participate?

While no special tools are required to participate in the webinars, having a foundational understanding of your existing CRM and revenue processes will help you get the most out of the program.

Will product demos be featured in the sessions?

No, this is not a sales pitch but rather an educational program. The focus of the MSP Revenue Academy is not on technology itself but on the revenue processes surrounding your sales and marketing technology. Our goal is to provide actionable insights and strategies to optimize your revenue lifecycle, regardless of the tools you use.

Can I watch the webinars on demand?

Yes, all webinars are recorded and available on demand, so you can access the content at your convenience. Recordings are only available to program participants and may not be shared outside your company. The program is free, and we encourage you to enroll your entire team to maximize its impact on your business.

What if I have questions during the program?

We’re here to support you! If you have questions, you can contact our team at [email protected] or participate in live Q&A sessions during the webinars.

Academy Learning Sessions

Frequently Asked Questions

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