Semester 1, Session 3: Implementing Your Growth Strategy

Summary

Session 3 of the MSP Revenue Academy—Implementing Your Growth Strategy—is where strategy meets execution. If you’ve ever felt stuck moving from planning to doing, this session is your blueprint. We walk you through how to operationalize your growth framework, identify bottlenecks in your revenue flywheel, and turn strategy into a living process that drives results across your business. You’ll learn the importance of regular self-assessment, how to audit performance across key segments, and why customer retention—not just new logo acquisition—is the hidden engine of scalable growth. Plus, we share must-read books to sharpen your thinking and help you avoid the common missteps that derail momentum. This session is all about creating traction and keeping it. Register for the Academy to access the full session and start making measurable progress today.

Defining Your Growth Strategy

In this clip, Chris Smith emphasizes the value of targeting early wins in a new market segment—even before your full strategy is locked in. By leveraging your network to land one or two initial customers, you accelerate the learning curve, validate assumptions, and gain critical feedback. While there’s some risk, the insights gained from these early engagements can significantly refine your approach and improve execution moving forward.

The Power of Segmentation in Growth Strategy

In this clip, Chris Smith and Mark Slotnik stress the importance of forming a lean, agile steering committee—a cross-functional group of leaders responsible for guiding growth strategy. Their role is to regularly evaluate progress, motivate the team, remove roadblocks, and make real-time adjustments as conditions change. They caution against bloated processes and inefficient reporting cycles, advocating instead for streamlined communication and the smart use of technology to keep the team focused and nimble.

The Importance of Validating Market Assumptions

Chris Smith outlines the key takeaways for successfully implementing your growth strategy. He urges MSPs to make regular audits of their revenue flywheel part of their routine—at least a couple times a year—to evaluate progress, identify bottlenecks, and make necessary adjustments. He emphasizes the importance of using dashboards to spark meaningful discussions and ensure visibility across teams. Most importantly, he reminds participants that this process doesn’t happen in isolation—ongoing engagement, including asking questions and collaborating via the Teams channel, is essential to staying on track.

These clips are just the beginning—submit the form below to access the full session on Implementing Your Growth Strategy and learn how top MSPs turn strategic plans into real-world momentum with early wins, agile execution, and cross-functional accountability.

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