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Semester 1, Session 3: Implementing Your Growth Strategy

Summary

Session 3 of the MSP Revenue Academy—Implementing Your Growth Strategy—is where strategy meets execution. If you’ve ever felt stuck moving from planning to doing, this session is your blueprint. We walk you through how to operationalize your growth framework, identify bottlenecks in your revenue flywheel, and turn strategy into a living process that drives results across your business.

You’ll learn the importance of regular self-assessment, how to audit performance across key segments, and why customer retention—not just new logo acquisition—is the hidden engine of scalable growth. Plus, we share must-read books to sharpen your thinking and help you avoid the common missteps that derail momentum. This session is all about creating traction and keeping it. Register for the Academy to access the full session and start making measurable progress today.

Defining Your Growth Strategy

In this clip, Chris Smith explains why going after early wins in a new market matters—even before your full strategy is ready. By tapping into your network to land one or two initial customers, you fast-track learning, test key assumptions, and gather valuable feedback.

There’s some risk, but the insights from these early deals can sharpen your strategy and improve execution moving forward.

The Power of Segmentation in Growth Strategy

In this clip, Chris Smith and Mark Slotnik highlight the power of a lean, agile steering committee. This cross-functional group guides growth strategy, tracks progress, motivates the team, removes roadblocks, and adapts in real time.

They warn against bloated processes and slow reporting cycles. Instead, they push for clear communication and smart tech use to keep the team focused and nimble.

The Importance of Validating Market Assumptions

In this clip, Chris Smith shares key takeaways for putting your growth strategy into action. He encourages MSPs to audit their revenue flywheel regularly—at least a few times a year. This Helps to track progress, spot bottlenecks, and make smart adjustments.

Chris also stresses the value of using dashboards to drive meaningful discussions and keep everyone aligned. Most importantly, he reminds participants that growth isn’t a solo effort. Ongoing engagement—like asking questions and collaborating in the Teams channel—is key to staying on track.

These clips are just the beginning—submit the form below to access the full session on Implementing Your Growth Strategy and learn how top MSPs turn strategic plans into real-world momentum with early wins, agile execution, and cross-functional accountability.

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