In “How to Eat the Elephant,” a team of industry experts lays out a harsh truth: the data sitting idly in your systems is more than just untapped potential—it’s actively costing you. MSPs, especially Microsoft partners, are sitting on mountains of wasted data, and the longer they wait to act, the more money they leave on the table. Growth won’t happen by accident. You have to take control, or risk being left behind.
The experts understand how overwhelming it feels to tackle such a massive project. But here’s the reality: doing nothing is far worse than starting small. You can’t eat an elephant in one bite, but you must take that first bite. Start by centralizing your customer data with a platform like Dynamics 365. This will eliminate inefficiencies, connect your scattered systems, and give you a single source of truth. Ignoring this means continuing to burn money on disconnected tools that don’t work well together.
Understanding your customer journey—both internally and externally—is critical. If your processes are bogged down by slow, inaccurate quoting, or your sales teams are stuck doing administrative work instead of selling, it’s time to act. Tools like CPQ systems can systematize that knowledge, making sure you’re not relying on tribal knowledge that will vanish when key employees leave.
But don’t make the mistake of trying to do it all at once. Pick one area with the biggest potential to transform your business. Whether it’s improving quoting, marketing, or customer support, you have to act now. Waiting will only make things worse. Identify key performance indicators (KPIs), empower your team, and prove success in that one area. This momentum will fuel broader changes, leading to full digital transformation over time.
The experts drive home a sobering point: if your technology isn’t aligned with your strategic goals, you’re not just wasting money—you’re sabotaging your business. The insights mean nothing without action. If you’re not moving forward, your competition will. Now is the time to take control. The longer you hesitate, the more your data works against you, and the further behind you fall.
