MSP Summit Orlando Recap: Real Conversations, Real Momentum
Orlando was a blast. MSP Summit delivered exactly what I hoped for, a week of meeting sharp, like minded leaders who are serious about growth. I had great conversations with new faces and got to reconnect with old friends. Thank you to everyone who stopped by, shared a story, or challenged a way of working. That is exactly why we show up.
A special shoutout to our partners at Queue Associates. Having their team with us made a huge difference. Their experience with Business Central and the broader Dynamics 365 stack showed up in every conversation, and together we were able to help MSP leaders connect dots between finance, operations, and revenue. It felt like one team, one plan.
What we kept hearing from MSP leaders
Across dozens of conversations, the same pain points kept surfacing:
- Pipeline spread across spreadsheets and disconnected tools
- Sales, marketing, and account teams each running their own playbook
- Renewals and change orders captured late or tracked offline
- Forecasts that change week to week with low confidence
- Lots of motion, not enough alignment around outcomes
These are exactly the gaps the MSP Revenue Engine is designed to close. The engine brings the six parts of the MSP Revenue Flywheel into one connected system, Growth Strategy, Filling the Pipeline, Pipeline and Opportunity Management, Strategic Account Management, Connecting Service Excellence to Revenue, and Strategic Revenue Planning and Forecasting. When leaders can see the whole picture, they can steer the business with confidence.
The moment that summed it up
One conversation will stick with me for a long time. An MSP leader from a larger organization pulled out his phone and showed me their entire pipeline in an Excel sheet. Good people, strong business, yet scattered tech and processes were making it hard to trust the numbers. Everyone was busy, but the story the data told was fragmented.
That moment captures why we built the MSP Growth Assessment and the MSP Revenue Engine. You should not have to stitch together revenue truth from screenshots and spreadsheets. You should be able to open one system, see what is working, see what needs attention, and take action.
Introducing more leaders to the MSP Revenue Engine
This year, our goal at the Summit was simple, introduce leaders to a practical path that connects strategy, process, data, and technology into one revenue system. The response was energizing. When we walked through how Dynamics 365, Work 365, Experlogix, and Business Central fit together, leaders could see how renewals get tighter, quoting speeds up, service signals translate into cross sell, and forecasts become believable.
We also handed out a lot of copies of my book, CRM Shouldn’t Suck. If we missed you, you can still grab a free copy here: https://crmshouldntsuck.com/the-book/
What to do next
If any of this sounds familiar, start with a quick baseline. The MSP Growth Assessment gives you a clear read on strengths and gaps across the six domains, and it generates a PDF you can share with your team. From there, we can build a practical plan to move from fragmented to focused.
- Take the assessment, then we will review it together
- Or book a short working session and we will show you what the MSP Revenue Engine would look like in your business
Schedule here: https://msp.empellorcrm.com/schedule/
Thanks again to everyone who made MSP Summit Orlando a success. I am grateful for the conversations and excited about what comes next.
Chris Smith
Empellor CRM
