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The way buyers make decisions has completely transformed — and many Managed Service Providers haven’t adapted their marketing to match.
In the past, marketing’s job was to generate leads and hand them off to sales. Once a prospect was in the pipeline, sales took over the relationship and guided them through the buying process.
That’s not how it works anymore.
Today’s buyers prefer to do their own research before they ever contact a salesperson. Studies show that a large majority of B2B buyers are nearly finished with their decision-making process before they reach out to a vendor.
For MSPs, that means your marketing content must do more than attract leads — it must _educate and guide_ prospects through every stage of their buyer journey.
If your website and videos don’t clearly explain your services, answer your audience’s questions, and build trust, they’ll find another MSP who does.
The takeaway?
Your content isn’t just a marketing tool; it’s part of the sales process. Video allows you to create the emotional and educational experience that buyers now expect.
Are you giving your prospects the information they need to choose you — or are you leaving the door open for your competitors?
Watch the Full Video:
For more insights from Chris Smith and Jordy Starling on how MSPs can use video to adapt to today’s buyer journey,
👉 Watch the full session on YouTube
