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Before you invest in video marketing, you need to know exactly what makes your MSP different — because if you don’t, your videos will sound just like everyone else’s.
As Jordy Starling from _Neural Impact_ shared, he once worked with an MSP that wanted to create a homepage video to tell their story. But when asked what made them stand out, they couldn’t come up with an answer.
Instead of rushing into production, Jordy recommended they hold off. The risk was clear — creating a video without a strong differentiation would waste time, money, and effort, leaving viewers with no reason to stay.
Six months later, that MSP came back with a renewed focus. They had identified the industries they served best, clarified their value proposition, and collected customer examples to prove it.
This time, their videos had purpose. Each one communicated real differentiation, spoke to specific audiences, and reflected the company’s unique strengths. The result? Higher engagement, stronger messaging, and better win rates.
For MSPs, the lesson is simple:
Don’t start filming until you can clearly answer the question, _“Why should a customer choose you?”_
Video amplifies your story but only if you’ve taken the time to define it first.
Are your videos telling a powerful story, or just repeating what every other MSP says?
Watch the Full Video:
See how Chris Smith and Jordy Starling explain how defining your differentiation can transform your MSP’s video marketing results.
Watch the full session on YouTube
