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Video is one of the most powerful tools an MSP can use to stand out yet most aren’t using it to its full potential.
In this conversation, Chris Smith, CEO of Empellor CRM, sits down with Jordy Starling, video marketing expert and master video director at Neural Impact, to discuss why video matters for MSPs and how it transforms the way buyers connect with your brand.
Jordy explains that our brains are wired for quick, emotional decisions. A well-crafted video helps you take advantage of that natural behavior — letting buyers _see_ your expertise and _feel_ your personality long before they talk to your sales team.
For MSPs, this is critical. Most providers offer similar services and solutions, so differentiation comes from clarity, authenticity, and emotional connection. Video allows you to show who you are, guide your buyers through their decision process, and make it clear why they should choose you over another provider.
When you combine authentic storytelling with educational content, your website and social channels become more than static pages — they become dynamic sales tools that build trust and shorten the buyer journey.
Takeaway for MSPs:
Start by telling your story on camera. Explain who you are, the problems you solve, and what makes you different. Authentic, educational videos build credibility faster than any case study ever could.
If your competitors all say the same things, what story will your next video tell that makes your MSP unforgettable?
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