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When one person at your company starts creating videos, it often sparks something bigger — a _movement._
As Jordy Starling from _Neural Impact_ shared, once MSPs start seeing results from video, other team members want to join in. It’s a natural case of FOMO — the “fear of missing out.”
What begins as one person recording a short clip turns into a cultural shift. Suddenly, everyone’s contributing:
– Sales reps are filming quick takeaways from client visits.
– Account managers are sharing success stories.
– Team members at conferences are posting insights in real time.
Some videos get polished up by marketing. Others stay raw and authentic — and that’s the beauty of it. Each one helps your audience see the people behind your MSP and builds stronger connections.
This kind of participation transforms video from a marketing _tactic_ into a company-wide _habit._ It becomes part of how your team communicates, builds trust, and showcases expertise.
The key is to make it easy and fun. Encourage your team to capture moments when they’re inspired, proud, or learning something new. The more your people share, the more your brand becomes human, relatable, and visible.
When your team starts thinking, “Oh, I should record this,” that’s when you know your MSP has truly become video-first.
Is video still a task for your marketing team, or part of your company culture?
Watch the Full Video:
See how Chris Smith and Jordy Starling explain how to create a culture of video adoption across your MSP.
Watch the full session on YouTube
